Blog Ethosh
UX / UI Designer
Ethosh
Designed the blog section for Ethosh's website, creating a reading experience that prioritises content readability while maintaining brand consistency. The blog serves as a content hub for thought leadership in lifescience and technology.
Create a distraction-free reading experience for technical content
Design intuitive category navigation and content filtering
Encourage content discovery through related articles and tags
Drive newsletter sign-ups through contextual placement
Chose a reading-optimised column width with generous line height and carefully selected font sizes. Body text uses a serif-friendly weight for sustained reading.
The blog index uses a magazine-style grid with featured articles at the top and a clean list below. Each card shows the title, excerpt, category tag, and feature image.
Implemented related articles, popular posts, and tag-based navigation. A sticky sidebar on article pages shows the table of contents for long-form pieces.